Personalized Valentine’s Day Gifts for Women: Find a Unique Present With These Personalized Gift Ideas

When searching for a unique birthday present or Valentine’s Day gift for a wife, girlfriend or friend, finding the perfect gift idea can be the hardest part. One great option is to buy her a personalized gift. These presents show originality and true thoughtfulness.

Fortunately, many online stores offer a variety of personalized gifts. In addition, some of these stores will do engraving or other personalizing for free with the purchase of the gift. Also look for stores that will offer free shipping deals as Valentine’s Day draws near. A few of the many personalized gift ideas include jewelry, jewelry and keepsake boxes, picture frames and blankets.

Personalized Jewelry for Valentine’s Day Gifts for Women

Giving engraved jewelry is a wonderful way to show her that she is loved. Sites such as Personalization Mall, Things Remembered and Lillian Vernon offer a variety of personalized jewelry. For a girlfriend or friend, this jewelry can be engraved with her initials or a special message. For a wife and mom, these sites offer jewelry that can be personalized with each family member’s name.

Jewelry and Keepsake Boxes for Birthday Presents for Women

For a woman that already has a lot of jewelry, giving her a personalized jewelry box can be an ideal gift. Personalization Mall and Things Remembered offer personalized jewelry boxes, as does Amazon, which carries jewelry boxes from various stores. Personalize these gifts with her name, initials or a special message. May of these stores also offer the option of choosing from one of many pre-written poems and quotes.

Picture Frames for Valentine’s Day Gifts for Women

Many women love to display framed pictures of their husband, children, boyfriend or other relatives. Many of these women would enjoy receiving a personalized picture frame. Online stores such as SendaAFrame, Brookstone and many others offer frames that can be engraved with her name or a message just for her. When a special picture is included in the frame, this makes a memorable gift.

Embroidered Blankets for Birthday Presents for Women

Cozy blankets make an ideal gift to keep her warm and toasty during the cold winter months. To add some thoughtfulness to this gift, have her name or initials embroidered on a afghan. Stores 
such as Lillian Vernon will personalize a selection of blankets for free. Other stores, such as 
Things Remembered, offer embroidery of multiple family members’s names or an anniversary

Silence Kills In a PR Crisis

When faced with a PR crisis, the best strategy involves thinking the situation through and releasing a statement for damage control as soon as possible. It is understandable if the company wants to take its time framing the right message for the media and its consumers, but too much delay can be catastrophic.

There have been instances when companies have chosen to ignore the public backlash. That is PR suicide. You have to say something. It may not be a complete answer in itself, but some response is mandated as first aid after a crisis. Speaking too much or too little are equally hazardous.

When Silence Isn’t Worth a Thousand Words

Sony Entertainment faced a historically isolated event of a magnanimous data breach a few years ago that affected more than 77 million customers worldwide. At a time when customers needed reassurance, the company shut down its entire system without a word. Chaos ensued wherein customers were frantically trying to understand what was going on. There was understandable widespread outrage as customers found themselves locked out of their PS Network. People were worried about the safety of their credit card information and needed an explanation. The company issued a statement a week late, but by then the damage to their brand was already done.

Don’t be Passive

In the early hours of a scandal, the company can exercise control and direct the narrative its way by issuing a formal statement. You may not have all the answers for the public, but just coming forward and owning up to the problem is strong enough in its stead. It shows credibility that the people at the helm of the brand are actively working to address the issue at hand.

Domino’s faced a PR scandal in 2009 when a co-worker was filmed doing damaging things to food before it was delivered. The video went viral, and people were understandably concerned about the hygiene of the food the big pizza conglomerate was delivering. The President waited a full forty-eight hours before releasing an apologetic statement. While his response was right, it was delayed. Had the company responded immediately, the scale of the damage could have been more controlled.

You Can’t Silence Social Media

In case a complaint comes in, address it maturely and give the feedback. Trying to silence the complainant will only trigger a worse media backlash. There is no controlling content generation on social media. Any move against owning up to the problem and deflecting blame from the company being targeted only makes the situation worse.

PR issues should be responded to will efficacy and maturity. Quick response is the key to steering the narrative your way and controlling the scale of the problem. Don’t put your head in the sand and pretend the problem doesn’t exist. The storm will only be worse when you pull out your head.